For a company like reservations.com, which is completely an online entity, it is important that the marketing strategies of the firm are well directed and measured so that their efficacy can be determined. The co-founders of the firm seem to completely agree with this notion so that the virtual marketing techniques that are used by the company is quite well monitored by them. It also goes on to show the passion with which the promoters involve themselves in its operations! The company seems to prefer the Bing Ads platform for their marketing efforts and some aspects related to it are covered here for information.
- ‘Call Extensions’ seem to be minutely researched – The ‘Call Extensions’ feature of Bing Ads seem to be closely looked into by Mahesh Chaddah. Actually, the feature deals with the performance metrics of calls so that one can look into it and even track calls until the point on how well an agent handles particular calls. A particular account, advertisement groups or a campaign can then be monitored and some vital information can be retrieved from the same. All this is possible due to Bing Ads and advanced call attribution integration.
- Device-level targeting is being liked a lot – The other co-founder of the travel portal, Yatin Patel, seems gung-ho about Bing Ads’ ‘device-level targeting’ feature. The feature also tends to help a lot in reporting and device-level attribution so that a call-ready mobile device compared to another device can easily be noticed. This feature can, therefore, help immensely in determining trends and traffic and informed decision can then be taken.
The portal seems to be liking the Bing Ads platform due to it being associated with the latter for a considerable period of time and knowing the important details of the marketing technique. In fact, many things said by the organization can be helpful for other businesses as well.